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| Our Range of Services |
Representation, Sales and Marketing
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Branding
Destination Marketing
Marketing advice
Travel industry training and communication
Travel and Tourism database access
Website management
Distribution
Enquiry management
Travel / tourism operations
Trade show management
Consumer show management
Industry intelligence
Road shows
Advertising
Media planning
Creatives
Cooperative/ affinity marketing
Familiarisation Tours |
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| Branding |
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We understand the fact that your brand is your identity. Our marketing team is in regular contact with our clients to position their
brand effectively and customise to each target market. We however take ample care to ensure that all communication on behalf
of our principles - Ad’s, printed flyers, Websites, electronic mailers on promotions, special offers will always reflect the essence
of their core brand and offering. |
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Destination Marketing |
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We try and seek the essence of the destination and use it in our marketing and communication messages. This is essential to cut
the clutter and stand out in the minds of the consumer and trade. |
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Marketing Advice |
While our sales team focuses on promoting the principle’s we represent they also spend valuable time collecting
market intelligence including competition tracking, changes in customer preferences and lifestyle and spending patterns.
We help ur clients build a long term strategy to grow their brand in the sub continent. |
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Travel industry training and communication |
Lack of training and information is a deterrent to building a brand and sales in any market. This is where we come in and
play a key role. Regular one-on-one trainings, promos, quiz programs and online training modules help us build better
relationships, impart up to date information and increase the confidence levels of frontline staff who are key in promoting
our principles products and services. |
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Travel and Tourism Database access |
We possess an extensive database of travel and tourism industry professional contacts, across India and the sub continent.
This valuable resource allows regular email marketing on behalf of our clients to a selected group of influential and productive
suppliers. The database is constantly updated and is as comprehensive as possible, and is sourced through our extensive
network of industry wide contacts. |
Website and Online Marketing
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We offer advice with online marketing, website optimization and development and maintenance of your own website to
ensure you gain maximum exposure for your product or destination on the internet. We can also build and maintain
an India specific website. Which would help in promoting the principle’s product & service with a more local flavour and
will also be marketed in all communication, advertisements, promotions done for the client. |
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Distribution |
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We reach out to potential clients and customer segments through a variety of distribution channels – the travel agent community,
direct traveller, Corporate customers. Our sales force prides itself in the fact that we have access to all the above segments.
Regular sales visits to the agency community, large corporations and tele sales to past customers help us promote your product
through the right channels, effectively & consistently. |
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We have a team of travel industry professionals trained in enquiry handling and management. This helps convert the enquiries
generated by our advertising and marketing efforts into profitable business for our clients.
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Travel and Tourism Operations
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We have a wealth of operational experience ranging from major cruise lines to tour operators and accommodation.
We provide support with day to day operational issues which can help in managing your business more efficiently and effectively |
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We have tie ups with professional trade show and event organisers to offer the entire range of trade show management
services. Services include planning and execution of every aspect of trade shows.
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Consumer Show Management |
Similarly, we take care of all aspects of consumer shows across key cities in India. This includes advertising and marketing
these shows as well.
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Road shows |
Road shows play an important aspect of travel and tourism industry marketing. Right from finalizing venues and hotel
accommodation and travel to invite management, procuring giveaways and distribution material, we take care of all
aspects of road shows .
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It is critical to keep track of what is happening in the market place. We help in tracking market changes and important
issues like competition pricing and commission changes. Our extensive contact base ensures these can be determined
quickly and authoritatively
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We work closely with our clients to increase visibility across market segments. From our quarterly group newsletter to ad’s in
travel magazines, travel journals, lifestyle magazines and local dailies we cover a huge spectrum of customers
who we believe are potential future customers for our clients. We also advertise and reach out to specific target
segments like Senior citizens groups, Rotary & Lions Club members, Young Entrepreneurs Association, all of whom are
extremely potential to your business.
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Based on our client’s product and service, our team works out a comprehensive media plan. Other than advertising,
this media plan focuses on a specific number of e-mailers, flyers, outdoor / affinity group activities & promotions to
highlight our principles brand, increase top of the mind status and solicit enquiries, responses from customers. The media
plan will also work with our professional PR associates ensure that articles, special offers from our clients are adequately
highlighted in various newspapers, magazines and travel journals.
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Creative Work |
We .have a dedicated, high quality creative agency for all ad’s, flyers and promotions. The creative teams clear focus is to
build the brand of our principles by being different from the routine and highlighting specific features and offers from the
principle. All creative work is sent for approval to our principles prior to release – this leads to constant interaction between
our Marketing Teams and eventually makes us experts in highlighting and communicating the uniqueness of our principles brand.
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Cooperative / Affinity Marketing
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We explore opportunities to work with industry and non industry partners such as airlines, hotels, banks and credit card
companies to do affinity and cooperative marketing for your product or destination .
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We can organise familiarisation tours for the travel and tourism industry in India. Our extensive networking and
understanding of the industry allows us to help in selecting the right participants, thereby ensuring greater impact for your FAM dollar .
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